Even in a world where human-to-human communication seems to dwindle more and more every day, the importance of the phone call cannot be ignored when it comes to your business. According to a survey by New Voice Media, 75% of customers still believe a phone call is the quickest way to get the results they’re looking for! That’s why it’s essential to make sure your front desk staff is making the most of new client calls.Let’s take a look at a few ways that language and speech can affect your business’s phone calls.

Have you ever called a business or service and been greeted with a bland, monotone “Hello?” That initial greeting probably didn’t leave you with a great impression, even if you didn’t consciously realize it at the time. The importance of the initial greeting over the phone, particularly to a new client calling your establishment for the first time, cannot be stressed enough!

If a potential client calls your business and has a bad experience over the phone, what’s the chance that they’ll wind up becoming a customer who actually pays for your services? You guessed it—almost zero! The importance of creating a positive experience over the phone cannot be overstated. Here are a few ways to make absolutely sure that your front desk staff is cultivating a great experience every time they pick up the phone:

You know how important it is to secure new clients on a regular basis—it’s what keeps your business expanding and your revenue stream flowing. Have you ever wondered if it’s wise to offer specials or promotions during that all-important first call? You’ll be surprised to learn that it may be essential!

Picture this: a member of your front-desk staff is on the phone with a potential new client, trying to get some basic contact information and discussing the particular needs of the customer in question. After a few moments of conversation, the caller hangs up, saying they’ll call back at a later time or that they have to think things over. Of course, it’s a safe bet they’re not calling back!If your front-desk staff doesn’t convert new client calls into actual scheduled appointments in the office, that equals a lost source of revenue and wasted time. Most importantly, it means that a client isn’t getting the services they need!It’s essential that you don’t underestimate the importance of scheduling an appointment with new clients. If you aren’t booking those appointments, your business isn’t producing real-world results!

New clients are the lifeblood of your business model. It goes without saying that securing new clients is of the utmost importance! If your front-desk staff doesn’t engage personally with the potential clients who are calling your business, your revenue is suffering. Read on to find out more about the importance of engagement over the phone during new client calls.