---
title: 7 Principles for Building an Irresistible Business Brand
description: Your UPbook business’s reputation is built on your brand. Not just the physical branding of your company, but the message that you’re putting out to the world.
image: https://blog.upbook.com/hubfs/principles-for-building-irresistible-business-brand-upbook-min.jpg
---

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# 7 Principles for Building an Irresistible Business Brand

![Building an Irresistible Business Brand - UPbook](https://blog.upbook.com/hubfs/principles-for-building-irresistible-business-brand-upbook.jpg "Building an Irresistible Business Brand - UPbook")

 Nov 26, 2018 3:14:46 AM / by [Zuhaib](https://blog.upbook.com/author/z)

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Your UPbook business’s reputation is built on your brand. Not just the physical branding of your company, but **the message that you’re putting out to the world.** How do you build an irresistible business brand that satisfies existing customers **and continues to draw in new ones?** Use these seven steps:

### Define a Character

First, **define a character with a single focus.** This character can be the “typical” customer of your business — let’s say it’s a middle-aged female with a family at home. This character is the **hero of your story**, NOT you and your UPbook business! **Start thinking of your clients as the heroes of your business’s story**, and your entire perspective will change.

### Define the Character’s Problem

Your character has a problem, and **your UPbook business is here to solve it.** Your business must solve the client’s physical problem as well as their emotional one — that could be the need to get back to their daily life, or to take a weight off of their shoulders.

### The Character Meets a Guide…

Now, **your character meets a guide:** your UPbook business. As the guide, **you must have empathy** and be able to understand the client’s problem. Have front desk staff say things like *“We understand how it feels to…” “No one should have to experience…” “Like you, we’re frustrated by…”* and *“We care about your…”*

**Your UPbook business** **must also demonstrate authority.** You’re the expert in your field, and that leads to a level of trust!

### …Who Gives Them a Plan

Next, your UPbook business **outlines a plan for your character.** The plan should have three basic steps:

1. Making the choice to **have the character’s problem resolved…**
2. **The meat of the challenge** – what your UPbook business must do for the problem to be fixed…
3. Make it clear **what it will feel like for the character** when the process is complete.

### Present a Call to Action

Remember: your character **might not do anything without being challenged.** It’s up to your staff to **use the training they’ve received through UPbook to** **present a call to action.** Have front desk staff ask the client: “Would you like us to go ahead and get started?”

### Help the Character Avoid Failure

The next step for your UPbook business is helping your character avoid failure. Make your hero realize that they’re vulnerable to the problem… **remind them what can and will happen if they don’t act.** Make it clear what it will look like if no action is taken!

### End With Success

Finally, your UPbook business’s brand story ends in success. Keep in mind:

- **Don’t assume people understand how you can change their lives.** It’s up to your UPbook business to TELL them!
- **Describe what your client’s life will be like** after they’ve accepted your help.
- **Clearly and specifically resolve their problem.**
- Make a promise to your hero — that your UPbook business will do whatever they can to help.

Your business **has a story to tell.** Follow this story arc, and you can’t go wrong. That’s how you **create an irresistible brand** that speaks for itself!

[3 Big Lessons to Catapult Your Business’s Success](https://blog.upbook.com/3-big-lessons-to-catapult-your-businesss-success)

[The Power of Video on Facebook](https://blog.upbook.com/the-power-of-video-on-facebook)

[Boosting Your Business Through Social Contribution](https://blog.upbook.com/boosting-your-business-through-social-contribution)

 Tags: [UPbook business](https://blog.upbook.com/topic/upbook-business), [Tips](https://blog.upbook.com/topic/tips)

#### Written by [Zuhaib](https://blog.upbook.com/author/z)

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