--- title: Using the Concept of Social Proof at the Front Desk description: You utilize many methods of selling your UPbook business’s services or products at the front desk. One that you may not have considered is the concept of social proof. image: https://blog.upbook.com/hubfs/using-the-concept-of-social-proof-at-the-front-desk-min.jpg --- [![UPbook-logo-final](https://blog.upbook.com/hs-fs/hubfs/UPbook-logo-final.png?width=535&height=96&name=UPbook-logo-final.png "UPbook-logo-final")](https://upbook.com/) - [Blog](https://www.upbook.com/blog) - [About](https://www.upbook.com/about) - [Login](https://app.upbook.com/) # Using the Concept of Social Proof at the Front Desk ![Front Desk - UPbook](https://blog.upbook.com/hubfs/using-the-concept-of-social-proof-at-the-front-desk.jpg "Front Desk - UPbook") Jan 14, 2019 4:03:28 AM / by [Zuhaib](https://blog.upbook.com/author/z) - [Tweet](https://twitter.com/share) You utilize many methods of selling your UPbook business’s services or products at the front desk. One that you may not have considered is **the concept of social proof.** Social proof involves the tendency of humans to do what other humans are doing—after all, **we all want to feel connected in some way or another.** Let’s take a closer look at some **concrete ways that your UPbook business can use social proof** at the front desk. ### Reviews Reviews boost your business in all kinds of ways. The social factor plays a big role; reviews help to **prime your customer base by enticing others to use your services when they see good reviews.** People see others patronizing your UPbook business, so they’re more likely to do it as well! Plus, reviews create a positive loop… **the more reviews you have, the more you’re going to get.** ### Referral Programs Referral programs are another great way to utilize social proof at your UPbook business’s front desk. **Word of mouth is one of the most effective marketing tools you have at your disposal, and it’s completely free.** Referral programs suggest to customers that **“If my friend or family member likes it, I’ll like it too.”** ### Visible Social Proof Social proof can even take visual forms within your UPbook business’s facility. Try adding posters or signs to your office décor, highlighting facts such as **“We’ve helped 400 satisfied customers this year,”** or **“Over 1,000 patients have been treated at this facility this year!”** Customers have a tendency to align themselves with others who have already found success with your UPbook business. ### Front Desk Language **The language that your front-desk staff uses** is also effective for encouraging customers to take the actions you would like them to. Try having UPbook front-desk team members say something like **“70 percent of our customers decide to upgrade to the premium package, would you be interested?”** This makes customers feel that they’re part of the bigger group if they decide to upgrade, and that they’re being left out if they don’t.Your UPbook business’s front-desk staff can **use social proof to encourage customers during each and every interaction**, whether it’s in person or over the phone. It’s not about coercion or manipulation—**it’s about using psychology to help more customers.** At the same time, you grow your business to **help an even wider range of clientele.** [**Telehealth: Delivering Care Safely During COVID-19**](https://blog.upbook.com/telehealth-delivering-care-safely-during-covid-19) [**Front Desk Training Options**](https://blog.upbook.com/front-desk-training-options) Tags: [Business](https://blog.upbook.com/topic/business), [Front Desk](https://blog.upbook.com/topic/front-desk) #### Written by [Zuhaib](https://blog.upbook.com/author/z) [![UPbook](https://blog.upbook.com/hubfs/UPbook-logo-final.png "UPbook")](https://upbook.com/) #### About UPbook - [Book a Demo](https://innovate.upbook.com/upbook-demo-lp) - [Support](https://www.upbook.com/support) - [Contact](https://www.upbook.com/contact) - [Blog](https://www.upbook.com/blog/) - [About Us](https://www.upbook.com/about) - [Login](https://app.upbook.com/) #### Free Resources [Demo: UPbook Front Desk Demo](https://innovate.upbook.com/upbook-demo-lp) [Demo: UPbook Answers Demo](https://innovate.upbook.com/upbook-demo-lp-0) Copyright © 2018-2021 UPbook [Privacy Policy](https://www.upbook.com/privacy-policy)  |  [Sitemap](https://www.upbook.com/sitemap) |  [Terms of Service](https://www.upbook.com/terms-of-service) Use this little footer to reinforce your message about who you are and why people love working with you. And since this is a global module, you only have to edit it once to make the changes across every page it appears on. [Learn More](https://www.hubspot.com) - [Book a Demo](https://innovate.upbook.com/upbook-demo-lp) - [Contact](https://www.upbook.com/contact) - [About Us](https://www.upbook.com/about) - test 1-800-469-1871 [yourname@company.com](mailto:yourname@company.com) 205 N Michigan Ave Chicago, IL 60601 ```json { "@context" : "https://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : "Zuhaib" }, "dateModified" : "2021-01-25", "datePublished" : "2020-09-30", "description" : "You utilize many methods of selling your UPbook business’s services or products at the front desk. 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