You utilize many methods of selling your UPbook business’s services or products at the front desk. One that you may not have considered is the concept of social proof. Social proof involves the tendency of humans to do what other humans are doing—after all, we all want to feel connected in some way or another.
Let’s take a closer look at some concrete ways that your UPbook business can use social proof at the front desk.
Reviews boost your business in all kinds of ways. The social factor plays a big role; reviews help to prime your customer base by enticing others to use your services when they see good reviews. People see others patronizing your UPbook business, so they’re more likely to do it as well! Plus, reviews create a positive loop… the more reviews you have, the more you’re going to get.
Referral programs are another great way to utilize social proof at your UPbook business’s front desk. Word of mouth is one of the most effective marketing tools you have at your disposal, and it’s completely free. Referral programs suggest to customers that “If my friend or family member likes it, I’ll like it too.”
Visible Social Proof
Social proof can even take visual forms within your UPbook business’s facility. Try adding posters or signs to your office décor, highlighting facts such as “We’ve helped 400 satisfied customers this year,” or “Over 1,000 patients have been treated at this facility this year!” Customers have a tendency to align themselves with others who have already found success with your UPbook business.
Front Desk Language
The language that your front-desk staff uses is also effective for encouraging customers to take the actions you would like them to. Try having UPbook front-desk team members say something like “70 percent of our customers decide to upgrade to the premium package, would you be interested?” This makes customers feel that they’re part of the bigger group if they decide to upgrade, and that they’re being left out if they don’t.Your UPbook business’s front-desk staff can use social proof to encourage customers during each and every interaction, whether it’s in person or over the phone. It’s not about coercion or manipulation—it’s about using psychology to help more customers. At the same time, you grow your business to help an even wider range of clientele.