When it comes to your medical practice, you should always have one goal in mind. And that’s retaining a solid base of happy patients.
Along with a highly successful medical practice, this also ensures that you maintain a steady income from long-term patients you love to work with.
However, this can be difficult if you don’t know patient retention works. But since you found this article, you no longer have to go about this blindly.
First things first…
What is patient retention?
Simply put, patient retention is when you build a long-term relationship with each patient you come across. As a result of building this relationship, it motivates them to continue seeking you as their long-term medical practitioner.
Patient retention is also known as a powerful marketing strategy in the Health Care industry. More and more medical performers understand that the more patients they retain, the more they’ll profit from their medical practice over the long-run.
Why is patient retention important?
It’s 7x more expensive to acquire a new patient than keeping an existing one. Therefore, If you’re not retaining a decent number of patients, then you’ll find it very difficult to earn much from your medical practice down the stretch.
Unlike one and done patients, retainer patients also tend to be interested in receiving your higher-cost medical procedures. Thus, helping you earn even more from your medical practices.
Overall, patient retention is critical for performing high-dollar medical procedures on long-term patients who know, like, and trust you. All for the sake of growing your medical practice and income.
#1 Secret Tip for retaining more patients
To increase your retainer patient base, you must give them a reason to come back. And the best way you can is by taking them on a journey of completely treating their medical condition. Especially if it involves a chronic illness, which is more severe.
Walk them through the number of exams and medical procedures required to alleviate the medical condition fully. As you’re doing this, arouse their emotions by explaining how the medical process works and how it will give them their desired outcome.
Also, explain how you will keep them healthy over the long-run if they continue to revisit you. That way, you can help them avoid other critical medical conditions, which only motivates them to come back.
Other critical tips for retaining more patients
- Always be at your best. The better you are mentally and emotionally, the greater your first and long-lasting impression will be with your patients.
- Create a welcoming environment. Have snacks, a TV for entertainment, freshly released magazines, decorations, and a comfortable temperature in your waiting room.
- Respect their time. Always have your patients in and out at their requested time. If they book an appointment at 10:00 AM, be ready to perform at 9:55 AM. The best way to do this is by staying organized with your schedule.
- Stay in touch. Check on your patients now and then to see how their post-procedure is coming along. Answer any questions or concerns they may have. If it’s their birthday, call and wish them a Happy Birthday.
These extra tips can quickly help you retain more patients. Because as they say, “it’s the little things that count.” So, be sure to apply as many of these tips as you can.
In the end, retaining more patients can do wonders for your medical practice.
Along with bringing you a steady income, it allows you to profit more from patients you have a close relationship with.
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