We’ve all had major changes to the ways we’re doing business — your UPbook veterinary practice is no exception. Whether you’re operating with a curbside service, telemedicine, or some other modified service, communicating with your clients is as important now as it ever was. Customers need to know that you’re open for business, and you can’t over-communicating that fact!
Let’s take a look at some specific ways your UPbook business can keep those lines of communication open.
Social Media
People are at home on their phones and electronics now more than ever. And they’re hungry for human connection, as well as information. Tap into that by ramping up your UPbook practice’s social media efforts. You can share “good news” stories about pet recoveries and success stories, plan a weekly feature on adoptable pets in your area, or start running educational videos and virtual classes for kids. Parents working from home will thank you!
Email Marketing
Email marketing is another way to keep your UPbook business on the top of clients’ minds. You don’t have to worry about over-communicating the fact that you’re open for business. Just make sure to audit your existing marketing materials and promotions to reflect the current situation. Try: “Being stuck at home doesn’t mean fleas and ticks aren’t still a problem… get your pet’s preventatives today!”
Your UPbook facility’s email marketing efforts should also keep clients apprised of your current operating procedures, hours, and available services. Be forward-looking and forward-thinking, because that will make a lasting impression on your clients.
Local PR
Take advantage of local public-relations opportunities to boost your UPbook practice’s visibility even more. News outlets (television, radio, and newspapers alike) are looking for pandemic-related content, and you can provide that.
You might be able to get on your local news station and explain the answers to FAQs regarding COVID-19 and animals, or Idexx’s SARS-CoV-2 test made for use on animals. Make no mistake: people will be paying attention! It’s a great way to get your UPbook business’s name out there during an especially difficult time.
Exterior Visibility
Make sure your UPbook practice’s signage reflects that fact that you’re open for business. You might even consider making a special banner or extra sign to place outdoors. Include clear, concise language on how to contact your practice, and be sure to check with your local municipality to make sure your sign doesn’t violate any ordinances or codes.
We’re all navigating this together, and it’s as important as ever that you keep open lines of communication with your customers. They’re still looking to your UPbook vet clinic for information, advice, and services. Let your clients know you’re here for them, even in a crisis, and you can’t go wrong.
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